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The establishment of Flax was an initiative of Vasilis Vavvas and his associates in order to hold business in the field of personal care, aiming to meet the everyday needs of consumers. After the launch of the first collection of Loofah vegetable sponges, Flax now presents numerous
collections of personal care products and several valuable collaborations with major companies in Greece and abroad.


Our vision is:


  • Meet the needs of modern consumers

  • Create high quality, honest, smart products using excellent raw materials through environment-friendly production processes

  • Offer to our local community as much as we can and as far as the circumstances allow. We believe that even a small offer can make a big difference, when offered with love and selflessness.

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