OUR

HISTORY

...connecting the dots

There is no secret to success. At Flax we believe success is the result of preparation, hard team work and learning from failure.

1966

Flax is founded in a small workshop located at Strefi Hill in the urban district of Exarchia, Athens. It launches the first collection of vegetable sponges based on the -innovative at the time- Egyptian plant, Loofah.

1967

The initial distribution of Flax products is based on a network of pharmacies and houseware
stores.

1970

Flax distribution line gradually expands to new and still developing networks of organised retail.
(supermarkets & department stores)

1985

Our new innovative packaging (flow pack) for the Loofah vegetable sponge collection is a fact and Flax launches it, while simultaneously we introduce the LIFOSKIN brand.

1996

Flax products stand out for their high quality with the awarding of the Gold medal in the International Fair of Poznan

1993

Flax’ export activity begins and is strengthened, by establishing the company in 5 new additional
markets (Cyprus, Israel, Italy, France, Germany), a choice that has determined since our history
and character of business.

1990

New private label collaborations with Greek and foreign companies are created and lead Flax to production automation by improving infrastructure and machinery equipment, thus achieving the assurance of significant quality standards.

1997

We create the new brand Lifoplus representing the renewed and more enriched collection of vegetable sponges. Flax is selected among others to represent the institution of EUROPARTENARIAT 97 of Athens.

1999

Making our first attempts in the cosmetics market, Flax launches a collection of essential natural cosmetics based on the beneficial properties of Greek olive oil, under the brandname CleanSkin, which was the first "alternative and herbal proposal" in the organised retail network.

2007

Flax invests in new equipment on its new industrial premises located in the Industrial Area of Tripolis, thus improving its overall operation. The entire facility utilizes the cutting-edge technology of green building and operating, such as photovoltaic panels and light tubes with significant reduction on the impact of its environmental footprint.

2002

Continuing vigorously in the tourism market channel we create and launch a new collection of natural cosmetics based on Greek olive oil. Mythos brand is a fact making Flax one of the first companies that created the new category of “Greek-olive-oil-based cosmetics” in this market.

2011

Gradually, our formulations and our packages are improved so that our products meet the modern standards of "safety of use" and are "environment-friendly" obtaining the appropriate certifications as well. At the same time, we launch the Drops brand, with products for personal hygiene and care.

2015

The Body Touch brand is Flax’ latest creation and involves a new line of personal care products, totally environment and consumer-friendly.

2019

Today, having by our side people who share our passion, appreciate quality and try to evolve daily, we are taking the next step by re-launching the renewed Mythos 100% OLIVE line and aiming even higher, following Flax’ values and vision.

2016

Flax celebrates its 50th anniversary, having gained considerable experience and knowledge to vigorously continue its journey, supporting a vision directed by endless creativity, enthusiasm and passion for quality and honest products.

PRESENT

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A: 142 Argiriadi Str.,

     17343 Athens

T: +30 210 9766 596 

E: info@flax.gr

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